Overall Review of the 5 Case Studies

From the 1st case study, we realize that the water pollution during 1992 is a very serious matter. It leads to various chaotic consequences. Deterioration of human health especially those who are staying at the coastal area is one of them. Besides water pollution, soil and air contamination due to chemical and radioactive wastes are one of the issue that were brought up in the case study.

As for the 2nd case study, it shows that at year 2007, one of the prioritized environmental issues is recycling. At that year, a brand new concept of efficient recycling model named ‘RecycleBank’ was implemented. It successfully tripled participation rates of recycling from 30 to 90 percent in a city in just a few months. Thus, it shows that the awareness of the public in recycling has increased tremendously in year 2007.

As for the remaining case studies, it’s regarding the progression of Fujitsu Group environmental protection project from the third phase to the fifth phase. During the 3rd phase which is between 2001 to 2003, they emphasize on making "Green Product" (eco-friendly product, lead solder abolition is included), thoroughgoing green procurement, expansion of product recycling, energy saving for electric power, oil, and gas, zero-emission containing domestic wastes (kitchen garbage etc.) and lastly, expansion of the kinds of chemicals to be reduced. Thus, we can conclude that on that particular period, the visible trends that can be made are green product making, product recycling and reduction in chemical usage to minimize chemical contamination.

As for the 4th phase, they put priority on three concepts which are establishment of the sustainable management based on environmental management, establishment of group governance and the provision of the green product and eco-efficiency solution in a Customer-Centric Way. Fujitsu Group realizes that in order to compete with other companies, they need to strengthen their environmental management to increase their efficiency in production of green products along with their corporate social responsibility (CSR) line. This is due to the increasing awareness of the public in environmental issues. Besides that, according to statistics, the public started to put priority on buying products from CSR-based companies. Hence, in order to have competitive advantage, Fujitsu Group needs to focus in the three concepts.

In the 5th phase of the environmental protection program of Fujitsu group, they emphasize on improving the environmental value of products and services, global warming countermeasures, reinforcing governance, reinforcing risk management and lastly, the environmental contributions to the society. From here, we notice that Fujitsu Group is still focusing in producing green products by adding environmental values into it since from the 3rd phase. All of Fujitsu’s three phases are interlinked with one another and the newer phases are the adaptations and improvisation of the previous phase. Thus, we can conclude that producing green products is the most visible trend from 2001 till 2009. However, there is a new area of focus which is global warming countermeasures. This is probably due to natural disasters like tsunami that happened not too long ago. Besides that, the iceberg at the poles is melting and the sea water level increases from year to year. This phenomenon directly affects island countries like Singapore and Japan. If no corrective action is taken, these island countries will be covered by water in the near future. Hence, global warming is one of the visible trends which are happening from year 2007 to 2009.